When I started my Brown Vegan business in 2013 (I use that year because it was the first time I made money), I was doing a little bit of everything...
- Social Media
- Meeting folks in my industry by going to events
- Etc. Etc. Etc.
I know a lot of people say you shouldn't focus on more than 1 or 2 main "things" in your business but, hey, I bore easily. lol
Out of this list, the areas working the most in my business right now are weekly newsletters, my podcast & YouTube channel.
Newsletter: I send out a weekly newsletter because it's an opportunity to connect with my audience on a deeper level. I actually prefer my email list over social media these days, because social can feel very noisy in comparison. Not everyone is checking social media each day (believe it or not lol) but most people are checking their email.
I use Convertkit to collect email addresses and send out emails with tips, special promos, videos, podcast episodes, and updates to my audience.
Podcast: I love doing Brown Vegan podcast and get such incredible feedback from the listeners. On the show, I share tips from my experiences with being vegan and also bring on guests to share their stories.
The show has been a great way to sell my products and grow my email list too because I often mention my Vegan Starter Kit opt-in and products that I have to offer.
Video: Video is soooo powerful! On my Brown Vegan channel, I post recipes, grocery haul, vegan tips, etc. to help families transition to a vegan lifestyle. Not only do I help my viewers see how simple, delicious and affordable vegan life can be, but I also grow my email list with new subscribers and sell my products.
Another form of video that has worked well is doing weekly live streams on Instagram. I promote special offers, answer questions, come up with new content (based on questions and feedback), let my audience know about new content (on my YouTube channel or podcast) and connect with my audience on a deeper level than just posting pictures.
I highly recoommed you incoporate video into your brand ASAP!